Explore the history of the Coca-Cola Company



Transcript

The Coca-Cola Company was founded in 1892, when Atlanta pharmacist Asa Griggs Candler filed for incorporation.
Candler wasn’t the inventor of Coca-Cola the product, however. That was another Atlanta pharmacist, John S. Pemberton, who had created the drink as a tonic for common ailments.
A few years later Candler purchased the business for $2,300.
Pemberton had started selling his cola syrup to local soda fountains, and a little advertising quickly made the unique combination of ingredients (cocaine from the coca leaf and a caffeine-rich extract of the kola nut) a success. About 9,000 gallons of Coca-Cola syrup were sold each year.
Once Candler took over, though, even these impressive beginnings soon seemed humble.
By 1900 sales had risen to 370,877 gallons, and, within the decade, the soft drink was being sold in every U.S. state as well as in Canada.
In 1919 Candler was able to sell the Coca-Cola Company—which had been valued at $100,000 upon incorporation—for $25 million.
The Coca-Cola Company, of course, went on expanding, and eventually its signature soft drink was being bottled and sold worldwide. As the company continued to refine that brand, it added more and more and more.
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